In this episode of Living in the Ozarks, we sit down with Rod Smith, founder of Ozarks Life, to talk about how a simple idea turned into a real brand years later. What started as a conversation about missing the Ozarks eventually became a trademark, a vision, and finally a storefront.
We dive into the journey from concept to execution, the fear that holds people back, and what it actually takes to step out and build something from nothing. Rod shares the story behind multiple brands, the meaning behind Ozarks Life, and how the culture, land, and identity of the Ozarks inspired the direction of his business.
This episode is part of the Ozarks Experience series — long-form conversations focused on the people behind the work shaping the Ozarks.